About Us

Our Journey, Our Memories - For the Love of One Very Fussy Pup

PAW U began with one extremely picky pup - our dog, Pongji - who challenged everything we thought we knew about feeding dogs.

He would not eat the same meat three days in a row. Vegetables? Rejected on sight. Fruits? Turned up his nose. Bones? A disaster - every time we gave him a bone treat, it ended with vomiting, diarrhoea, and a guilty trip to the vet for yet another round of antibiotics. His SUPER sensitive gut made every treat decision feel like a gamble.

Things hit a turning point when Pongji injured his leg. As pharmacists, we started thinking differently - not just about treats for recovery, but about everyday nutrition for vitality. We wanted something nourishing yet gentle for his gut and clean to feel proud of. No fatty organ bits. No synthetic flavourings or preservatives. No shortcuts.

We searched far and wide, but nothing ever quite fit. So, we created our own.

At PAW U, we craft premium freeze-dried treats using only the finest New Zealand ingredients - human-grade meats, functional superfoods, and nothing else. Every ingredient is chosen with purpose. Every batch is made with the same care we give our own meals.

Because to us, our dog isn’t like family. He is family. And your pup deserves nothing less.

Welcome to PAW U - where every treat is a memory in the making.